Events on Twitter
Trending events on Twitter cover topics that change daily and are often of worldwide interest. These events can belong to different categories such as current events, political developments, social issues, entertainment, sports and many more. Political events and elections at the national and international level frequently come up on Twitter. Topics such as politicians, election results and government decisions create controversy. Major natural disasters, especially disasters such as earthquakes, hurricanes and forest fires, quickly find their way into the Twitter agenda. Users share up-to-date information on such incidents and calls for help. Movements and protests around social justice, equality, and human rights get a lot of attention on Twitter. Major sporting events, especially world cups, Olympics and major league matches, receive a wide range of attention with live streams on Twitter, score updates and fan comments. Movies, music, television shows and celebrity developments are constantly discussed on Twitter. Especially big award ceremonies and movie releases attract great attention.
Social Media Strategies of Twitter Brands and Celebrities
Twitter is a powerful social media platform where brands and celebrities can effectively communicate, interact and connect with their audience. Brands must have a good understanding of their target audience and their interests. This is important for determining the content strategy and determining the language to be used to reach the targeted audience. Brands should regularly share up-to-date and interesting content. Content shared should be of the type that adds value to viewers, engages and reflects the values of the brand. It is important to reach a wider audience using relevant and popular hashtags. They can create unique hashtags especially for the brand's events, campaigns or special days. Interacting with the followers, answering the questions and paying attention to the feedback will strengthen the bond between the brand and the followers. Visual content can go beyond text-based content. Brands can grab attention using a variety of media types, such as photos, videos, and animations.